Newport County is pleased to raise a glass to Jameson Irish Whiskey as the club’s new official back of away shirt sponsor for season 24-25.
The whiskey giant, owned by global drinks supplier Pernod Ricard, has agreed a main partnership deal with the club that will see their logo proudly displayed on the back of the players’ away shirts – starting with the fixture at Morecambe on Saturday.
Jameson initially teamed up with the club last season by sponsoring Exiles defender and brand namesake, Kyle Jameson, a deal which was renewed for 24-25. Both parties are now delighted to extend the partnership across the whole team.
Josh McCarthy, Jameson UK Brand Director, said: “We’ve been supporting the 72 EFL clubs and their great football communities with tonnes of fantastic initiatives across the UK this past year.
“To build on one of our existing sponsorships of Kyle Jameson, Newport's talented centre back and brand namesake, it was too good an opportunity to miss to get Jameson on the back of Jameson's shirt by becoming the official 'back of away shirt sponsor' for the mighty Exiles this season. See you down Rodney Parade!”
Newport County chairman, Huw Jenkins, added: “Jameson is already providing huge support across the league following their recent four-year sponsorship deal with the EFL.
“We are delighted they have chosen Newport to extend that support to us on an individual club basis. To secure a major brand such as Jameson as a shirt partner proves we must be doing something right and confirms it’s an exciting time to be part of the club.’’
Jameson will also leverage EFL inventory to deliver ‘responsible drinking’ messages and ensure that the partnership is marketed responsibly and in line with Portman Group requirements for partnerships.
About Pernod Ricard UK
Pernod Ricard UK is part of Pernod Ricard, number two in wines and spirits with sales of €10,701m in 2021/2022. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).
Pernod Ricard holds one of the most prestigious brand portfolios in the sector, including 17 of the op 100 Spirits Brands. Pernod Ricard UK has identified the following key priority brands in the UK market: Absolut, Jameson, Chivas, The Glenlivet, Plymouth Gin, Monkey 47, MALFY, KI NO BI, Italicus, Lillet, Malibu, Perrier-Jouët, Kahlúa, Beefeater, Campo Viejo, Brancott Estate, Olmeca, Havana Club, Martell, Jacob’s Creek, Lamb’s, Ballantine’s, G.H. Mumm and Wyborowa. Pernod Ricard UK is a member of The Portman Group promoting responsible drinking.
Pernod Ricard’s mission is to unlock the magic of human connections by bringing “Good Times from a Good Place”, aligning with its Sustainability and Responsibility roadmap. The Group’s decentralised organisation empowers its 19,480 employees to be on-the-ground ambassadors of its purposeful and inclusive culture of conviviality, bringing people together in meaningful, sustainable and responsible ways to create value over the long term. Executing its strategic plan, Transform & Accelerate, Pernod Ricard now relies on its “Conviviality Platform”, a new growth model based on data and artificial intelligence to meet the ever-changing demand of consumers.
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