Skindred frontman Benji Webbe believes Newport County’s new-look shirt is all about love, togetherness and unity.
The band’s flamboyant singer was speaking after the reggae metal rockers collaborated with the Exiles to launch a new one-off kit for Saturday’s League Two clash with Carlisle at Rodney Parade.
The ‘Newportonian’ has powered Skindred to the forefront of the music scene following their high-octane live shows that helped take their acclaimed eighth album ‘Smile’ flying to number two in the UK charts last year.
“Skindred and Newport are joined at the hip,’’ declared pill-based Benji. “Skindred have been flying the flag for the city from day one and for us to be part of the official kit is something dreams are made of.
“The Exiles embody the resilience, passion and edginess that inspire our music, and we’re honoured to be part of their journey under the club’s new ownership.
“I was born here in Newport. Whether you’re black or your white, the colour of your skin doesn’t matter; it’s your attitude. I think that’s what draws Newport together.
“Music and football bring people together and gives them the freedom to be themselves. It sets people free – and that’s what I love.
“Newport County means something to everybody in Newport, whether you like football or not. No matter the manager, no matter the players, the club brings a lot of love to this town.’’
The VX3 shirt, which has been exclusively designed by the club’s first Creative Director and Lover’s F.C founder, Neal Heard, pays homage to Benji and the city’s Caribbean community.
“The shirt for me is a Rasta style shirt,’’ added Benji. “Rasta for me is community, Rasta for me is love, and Rasta to me is togetherness, which is what Newport and this shirt is all about - love, togetherness and unity.”
The Skindred shirt is now available to purchase at the club shop in Friars Walk, at the stadium on matchdays or online at HERE.
The club would like to thank home shirt sponsors Pure Vans, 57 Tyres and Best Blinds for their support in allowing the Skindred takeover for the Carlisle game.