Newport County AFC has today officially been informed that the Club’s external third-party retail/kit partner, Elite Sports Group, has gone into administration.
The Club has been made aware in recent days of business challenges being experienced by Elite Sports Group, which manages a mixture of the physical and online retail operations of a number of Premier League and EFL clubs, including ours.
As a result of Elite entering into administration, we have been made aware the Club Shop and online retail operation – which are both run by Elite – are closed as of today.
The Club is now working with the appointed administrators to fully understand the process of moving forward.
In particular, we are working with the administrators to seek solutions in relation to the Club Shop in Kingsway, Rodney Parade and online shop.
It is important to emphasise that Elite is a completely separate company that provides its services to a number of football clubs across the UK.
We will communicate further once we have more clarity on the situation and we thank supporters for their patience.